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Expertise

Articles

(2024). Does a professional sport team's corporate social responsibility (CSR) initiative increase fans' trust in the team and CSR participation intention?.

(2024). Higher Education Faculty Perceptions of ChatGPT and the Influencing Factors: A Sentiment Analysis of X.

(2024). Motivations and Engagement with Paralympic Content on Social Media: A Longitudinal Analysis Across Six Summer and Winter Games.

(2024). “I feel Qatari today […] I feel disabled today, […] I feel like a migrant worker today…”: On sport, leadership, and moral legitimacy.

(2023). Big Data and innovative research methods..

(2023). Light in the middle of the tunnel? A sentimental analysis of tourist responses to ongoing crisis..

(2023). Machine learning in sport social media research: Practical uses and opportunities..

(2023). Stakeholders’ “voice” through social media: The case of corporate social responsibility in sport. International Journal of Sports Marketing and Sponsorship..

(2023). “I’m not your inspiration, thank you very much”: Social media users’ engagement with Stella Young’s TED Talk..

(2022). A conceptual model for understanding the relationships between sport stakeholder and authentic CSR..

(2022). The transformative impact of big data applications in sport marketing: current and future directions. .

(2021). Big data in sport organizations: Organizational learning perspectives. .

(2021). Facilitators of African American male PGA members..

(2021). The role of culture on fan perceptions of CSR initiatives: A cross-cultural study of NBA fans across three countries. .

(2021). Types of CSR initiatives and fans’ social outcomes: The case of professional sport organizations. .

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(2019). Consumer perceptions of sport sponsor’s Corporate Social Responsibility Activities. .

(2019). Increase customer retention: An examination of quality and its effects on the retention of sport participants.

(2019). Outcomes of mentoring relationships among sport management faculty: Application of a theoretical framework.

(2018). Sport management and research centers: Information to enhance the field..

Book Chapters

(2024). Emerging development in sport management.

(2024). Poor nations sponsoring wealthy clubs: A soft power strategy, place branding, or sportswashing.

(2021). “Social media and data management in sport”.

(2021). “Social media and data management in sport”.